Lobster has successfully clawed its way to the fast-casual market.
Luke's Lobster, the chain founded by Luke Holden in 2009 to rectify the dearth of affordable, good lobster rolls in New York City, is clear proof of that.
With 19 locations in seven states and Washington, DC, Luke's Lobster's mission to bring quality Maine lobster to the masses is running smoothly.
Luke's is even looking westward, recently opening stores in Chicago and Las Vegas.
As a steadfast New Englander, I'd like to think I have some grasp on what makes a good lobster roll. So I decided to head over to the nearest Luke's to find out for myself if this is truly the cheap yet authentic experience Luke's intends.
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Luckily, there's a Luke's a few blocks from Business Insider's office, at 25th Street and Broadway.
The space is small, with a rustic Maine coast vibe. Think lots of weathered wood, with some corrugated metal thrown in for an edge.
The menu is short and to the point: three rolls, two huge sampler options, some soups, some sides, and some sweets. You can also order the rolls in half sizes as well, for roughly half the price. The cashier was extremely patient and friendly considering my lengthy hemming and hawing over what to order.
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